When William and I founded this company back in 2014, our goal is to bring positive impacts to Millennials and Gen Z in Indonesia through worth-sharing content. We want to create a company that is able to be the voice of Millennials and Gen Z. As many Millennials enter the mobile space and consume content via social media, we believe that the media landscape has shifted, especially in Indonesia. Millennials rarely read newspapers nor watch television. They spent most of their time online; using social media and messaging apps to be specific. That is why we create IDN Media. We want to build a media company for the future.
IDN Media was established with the vision to be the voice of Millennials and Gen Z. We want to make this world a better place through content. We want to bring positive impacts to the society. We currently operate 2 digital media: IDN Times and Popbela.com; a video production house: IDNtv; and a creative digital agency: IDN Creative.
We strongly believe that mobile, social media, and messaging apps are the next (now) big things. That is why we focus ourselves on building a mobile-first platform and creating content that are social-media-friendly. There is no single formula for a successful content, and despite the massive traffic that we are having, we still make a lot of mistakes. We love mistakes. We embrace failures. We learn from them. We know that in order to achieve greatness, we should keep learning, moving fast, innovating, working hard, and more importantly, being humble. William and I envision IDN Media to make positive changes in today’s media industry. We want IDN Media to be a 100+ years old sustainable media company that was born from the digital revolution in Indonesia. The only way to achieve our goal is to focus on our readers. Thus, our readers are and will always be our #1 priority.
We are blessed that we have been surrounded by so many kind-hearted, brilliant, and passionate team members. From our first hire, senior members, to interns, they all are genuinely nice and smart people who want to make positive changes in today’s world. They all are the reasons why IDN Media can become today’s IDN Media. They all are the reasons why we have such a great culture. We have a “create your own” working hours policy, TGIF every Friday (yes, it means no work, drinks, and fun, lots of fun!), friendly environment, “wear anything” dress code policy, ambitious targets that make our team stretch themselves, transparent communication, and less bureaucracy. We also want to do things the right way. Ultimately, our team are our priority. Always have, always will. We want IDN Media to not only become the biggest new media company in Indonesia, but also the best workplace in the nation. And we are very serious about it. We will do every necessary steps to make it happen.
From its beginning of 2-people team to over 80 awesome-people team, from an office in 2x3M flat room to two comfy offices (or as we call them “Creative Labs”) in Surabaya and Jakarta, from less than 100 monthly readers to a loyal readership of 13 million Millennials and Gen Z per month, we believe that it is only the beginning. We will keep working hard, moving fast, innovating, and giving our best to achieve our ultimate goals: to be the voice of Millennials and Gen Z in Indonesia.